YORK TAXI ASSOCIATION SCHEME BADGE DESIGNS

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The brief for this project was very specific in its requirements.  Both badges had to be displayed in a taxi window and had to be visible to partially-sighted people and communicate the purpose of the scheme to all members of society.  The York Taxi Association Scheme is intended to ensure that all taxi drivers operating in the city of York are trained to help all members of society, including those with sensory, physical and learning difficulties.
The small dimensions required for the badges combined with the amount of information that needed to be included made this a very challenging brief.  Legibility was of key importance when creating the typography for this brief, so a sans-serif font was used at the largest size that was possible without comprising the overall appearance of the design. Rather than invent new symbols, I represented the universally-recognised symbols for sensory and physical disabilities in a style that would meet the requirements of the scheme. The symbols were arranged in a circular arrangement to reinforce the sense of inclusion.  The black on yellow colour combination was chosen because it is considered to be more visible to those with sight difficulties because of the strong contrast.

 © Sarah Delaney January 2010.

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